AUBURN HILLS, MI: The Detroit Pistons NBA franchise, with an assist from Weber Shandwick, is increasing its digital outreach to fans by launching numerous online outreach initiatives.
WASHINGTON: The US Department of Defense (DoD) pulled communications efforts for its America Supports You (ASY) program in-house after the DoD's Office of the Inspector General released an audit questioning the purpose of ASY and the use of a PR firm, according to Lt. Col. Todd Vician, DoD spokesperson.
MOUNTAIN VIEW, CA: Amid a souring economy, Airfoil PR is growing its tech PR team in Silicon Valley. The agency recently added five people to its account management team, although not at the most senior level posts.
PALO ALTO, CA: Hewlett-Packard (HP) has selected Burson-Marsteller as its AOR for corporate analyst relations (AR) after consolidating the number of agencies it works with in that sector.
MINNEAPOLIS: Best Buy is positioning its Geek Squad as an ally for consumers seeking timely technology - and economic - advice this holiday season. It's expanding its Geek Squad services with things like live tech-support chat on its Web site, December 24 to 26, and pitching national media with the...
NEW YORK: Ceiva Logic, the digital photo frame company, launched "Sit on Santa's Lap," a viral video campaign that educates consumers about the products and services from the company. Running from November 26 to December 24, the campaign is focused online with Facebook, Twitter, and Delicious pages.
NEW YORK: The average client turnover among US PR agencies is 22% in 2008, one percentage point lower than 2007, according to the 2008 Survey of Client Turnover, the first-ever survey of its kind from StevensGouldPincus (SGP).
DETROIT: Automakers took a serious blow last night when the Senate rejected the industry's bailout plan. Although help could still come from the the White House, Detroit's Big Three continue to depend on their communications departments and PR agencies to help them navigate a particularly uncertain...
NEW YORK: Investools, the educational division of online brokerage firm Thinkorswim, launched the "401(k) New Year's Baby Scholarship" campaign this past Monday, December 8. It's a companion program to an advertising push, both of which stress the importance of investment training.
SAN FRANCISCO: WeissComm Group, which includes agency WeissComm Partners, has cut its full-time staff by about 7% in response to funding cuts in the biotech sector.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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