to remove filtersYahoo! trumps rivals with data retention cut
17 Dec 2008 | by Andrew McCormick
LONDON - Yahoo! has opened up a new battleground with search rivals Google and Microsoft by reducing the length of time it holds customer data.
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FHM prepares ad campaign to promote new site
17 Dec 2008 | by Andrew McCormick
LONDON - Lads' mag FHM is backing the launch of its new website with a marketing campaign promoting the brand as the ultimate entertainment destination for young men.
FHM prepares ad campaign to promote new site
17 Dec 2008 | by Andrew McCormick
LONDON - Lads' mag FHM is backing the launch of its new website with a marketing campaign promoting the brand as the ultimate entertainment destination for young men.
EMI relaunches website to showcase artists
17 Dec 2008 | by Elizabeth Clifford-Marsh
LONDON - EMI Music has relaunched its website as part of an ongoing experiment with digital marketing.
EMI relaunches website to showcase artists
17 Dec 2008 | by Elizabeth Clifford-Marsh
LONDON - EMI Music has relaunched its website as part of an ongoing experiment with digital marketing.
Top brands follow Red Bull onto PlayStation Home
17 Dec 2008 | by Elizabeth Clifford-Marsh
LONDON - Diesel, Paramount Pictures and Eurogamer have followed Red Bull by building a presence on Sony's new gaming virtual world PlayStation Home.
First Direct creates Little Black Book
17 Dec 2008 | by Elizabeth Clifford-Marsh
LONDON - First Direct has launched a social network to help its customers share recommendations for restaurants, places of interest and a range of other activities.
Yahoo! slashes search kickbacks
12 Dec 2008 | by Andrew McCormick
LONDON - Yahoo! has outlined controversial plans to scale down its discount scheme that rewards agencies for spending brands' paid search budgets on Yahoo! Search Marketing. The details were outlined in a memo to agencies, obtained by Revolution.
T-Mobile launches landmark mobile marketing campaign
09 Dec 2008 | by Elizabeth Clifford-Marsh
LONDON - T-Mobile has launched a groundbreaking mobile marketing campaign, becoming one of the first brands to use a third-party mobile ad server.
T-Mobile launches landmark mobile marketing campaign
09 Dec 2008 | by Elizabeth Clifford-Marsh
LONDON - T-Mobile has launched a groundbreaking mobile marketing campaign, becoming one of the first brands to use a third-party mobile ad server.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
