MindShare unveils rebrand
24 Sep 2008 | by Anita Davis
GLOBAL - Media network Mindshare has updated its identity by introducing a new company logo and altering its name.
SINGAPORE - Zed Digital Asia-Pacific's regional client services director, Shalabh Pandey (pictured), has left the digital media agency.
GLOBAL - Media network Mindshare has updated its identity by introducing a new company logo and altering its name.
SHANGHAI - Nitro's joint venture deal with highly-rated independent shop Mei Kao has fallen through, three months after it appeared close to coming to fruition.
HONG KONG - Beleagured insurance giant AIG is searching for PR support after its brush with bankruptcy, in a bid to rebuild consumer and employee confidence in the region.
SINGAPORE - The China tainted milk scandal has spread to Southeast Asia, with products being pulled off shelves for containing Chinese milk.
ASIA-PACIFIC - Hewlett-Packard (HP) is set to roll out a further 7,500 retail stores across 1,000 more cities in Asia-Pacific to extend its retail footprint in the region to 25,000 stores by 2010.
JAKARTA - Barely three months after handing the Surya Slims account to local shop Cabe Rawit Pariwara, Gudang Garam has reassigned the creative duties for its mild cigarette brand to Ogilvy & Mather Indonesia without a pitch.
KUALA LUMPUR - Public relations pioneer Michael de Kretser, who has recently found himself embroiled in a legal wrangle with WPP, is to publish a "tell-all" memoir that reveals the "real truth" about his dealings with the WPP Group.
WASHINGTON DC - Fleishman Hillard International Communications has appointed former Hindustan Unilever chairman Keki Dadiseth (pictured) to its international advisory board.
SINGAPORE - European travel search engine Sprice.com has inked a deal with Asiarooms.com to extend its global footprint in the Asia-Pacific region.
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