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LONDON - Kellogg is promoting the £3m Special K Slimmer Jeans Challenge with a new online tool that is designed to encourage people to lose weight.
The debate about integrating on and offline media into one agency seems to have been around for so long that you might be inclined to think that it is no longer the hot topic it once was. That said I firmly believe that given today's economic climate the issue of integration is more relevant and necessary...
LONDON - UKTV Documentary, the first of UKTV's factual channels to be rebranded, will be renamed Eden on 26 January.
Consumers are far more aware of good design -- they appreciate it and get emotional about it, just as they do with the brands they love. So what makes great commercial design?
LONDON - WWF UK is promoting its latest fund-raising scheme with an online acquisition campaign created by Kitcatt Nohr Alexander Shaw.
LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature clips from well-known films including Pirates of the Caribbean.
LONDON - Aviva, the international savings, investments and insurance group, will launch a major advertising campaign on Boxing Day to communicate that the UK's largest insurance company, Norwich Union, is changing its name to Aviva.
LONDON - Online retailers Amazon UK and Play.com give their users the most customer satisfaction, according to the latest survey compiled by ForeSee Results.
LONDON - More than 10m music tracks available on the internet failed to find a buyer last year, raising questions about the credibility of the "long tail" theory, it has been claimed.
LONDON - A new video-on-demand service, which makes viewing high definition streams of film and television as easy as downloading a song, has gone live this week.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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