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Brand Republic's top stories of 2008

LONDON - As Brand Republic takes a break for Christmas and the New Year, we leave you with a round-up of the big stories from 2008.

Opinion: Surprisingly, integration is still a hot topic

The debate about integrating on and offline media into one agency seems to have been around for so long that you might be inclined to think that it is no longer the hot topic it once was. That said I firmly believe that given today's economic climate the issue of integration is more relevant and necessary...

Opinion: How to create design that works

Consumers are far more aware of good design -- they appreciate it and get emotional about it, just as they do with the brands they love. So what makes great commercial design?

Emap seeks new head of data and CRM for B2B titles

LONDON - Emap, publishers of Broadcast, Retail Week and Construction News, is seeking a head of data and CRM to exploit its B2B subscription and events data assets and lead its database team.

CACI launches individual-level green classification data

LONDON - Market information analyst CACI has launched the first individual-level classification based on green attitudes and behaviour.

Obama to appear in public service ad campaign

LONDON - President elect Barack Obama is to appear in a public service ad on behalf of US charity ServiceNation to promote a child mentoring campaign.

Interpublic set to cut 2,000 jobs

LONDON - Interpublic Group is considering targeted job cuts of as many as 2,000 positions, according to a report, just one day after it emerged that rival Omnicom is to cut 5% of its global workforce.

Holocaust charity launches hard hitting viral campaign

LONDON - The Holocaust Memorial Day Trust is to launch a series of viral films featuring animated enactments of real-life incidents of hatred from 1930s Nazi Germany to the racist murder of Stephen Lawrence.

Cello Group executive chairman Steeds passes away

LONDON - Cello Group executive chairman Kevin Steeds has passed away after a four-month fight with cancer.

IDM Data Summit programme announced

LONDON - The programme for the Institute of Direct Marketing's annual Data Summit has been announced, with a number of key areas of discussion on the agenda including the use of data for effective decision making.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.