LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.
LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year as it looks to overhaul its brand and ditch its traditional mascot-led marketing.
LONDON - Carat has won its second major media account of the day, snatching Kellogg's European account from Mindshare.
LONDON - GlaxoSmithkline brand Horlicks has tied up with IPC magazines in partnership campaign aiming to encourage people to drink the product earlier in the evening.
LONDON - GlaxoSmithKline Consumer Healthcare is adding a Macleans Confidence sub-brand to its Macleans mouth care range.
Welcome to the second issue of DM Media Digest, Marketing Direct's round-up of recent stories from local, national, international and trade press. This compilation is designed to keep you abreast of the most significant media reports relating to direct and digital marketing.
LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third since 2005, according to Ofcom.
LONDON - For the second year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2008 more often than any other agency, closely trailed by DLKN and McCann Erickson. The agency's work for Sainsbury's was the main driver...
LONDON - From the collapse of Northern Rock to Burger King's £95 Kobe beef special, we review the key marketing moments and themes of 2008.
NEW YORK - Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4 (£2.56) and has aptly called it "Flame".
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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