- Sainsbury's has drawn up a shortlist of six agencies as it reviews its public affairs account. The list is believed to include incumbent Fishburn Hedges. PRWeek revealed the account was going out to pitch two weeks ago (28 November).
Campaign: Netto - Tackling the stigma Client: Netto PR team: Public PR Timescale: August 2007 to August 2008 Budget: Undisclosed, but estimated at around £50,000 The discount supermarket Netto's days of unexciting stores stocked with unfamiliar European products are gone, so the company asked...
Marks & Spencer has brought in Mantra PR founder Lawrence Dore to head its corporate PR.
Target: Waterstone's Protesters: Christian Voice Location: Cardiff, Wales Date: 12 November - The lowdown Waterstone's was forced to cancel a book signing in its Cardiff store after a Christian pressure group protested. Darkness is Where the Stars Are author Patrick Jones - brother of Manic...
With the British Retail Consortium reporting this week that UK retail sales saw their first monthly drop in more than three years, conditions have seldom been tougher on the high street. Alec Mattinson and Kate Magee look at the comms players steering their brands through choppy waters in the run-up...
Campaign: Jigsaw appoints a new creative director Client: Jigsaw PR team: Mission Media Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print or broadcast advertising, instead relying on PR. In July it called in Mission Media to help the in-house...
Retailers remain committed to promoting ethical issues, despite new financial results suggesting such considerations may have little impact on profits.
Retailers have been warned that 'testosterone-powered PR will not work' as many chains now face communicating slumps in sales.
A senior PRO at Philips has spoken out about the comms challenges involved in last week's launch of a range of vibrating massagers, which was a major strategic departure for the Dutch electronics firm.
Protesters: Sea Shepherd Conservation Society Location: Lush's Regent Street store Target: Retailers and restaurants Date: 3 September - What Happened? Performance artist Alice Newstead suspended herself from de-barbed hooks outside Lush cosmetics' Regent Street shop. The stunt kicked off...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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