Technology: The Week in Technology
21 Nov 2008
Blow to promote Ego luxury laptops
Target: E.ON Protesters: Camp for Climate Action Location: Nationwide Date: 28 November-1 December The lowdown Camp for Climate Action organised several protests against E.ON's plans for a coal-fired power station in Kent. Members targeted the energy firm's offices in London and Coventry....
Portland PR hired to boost corporate credentials of foreign-owned manufacturer.
Campaigners behind last week's Climate Camp have told how a key media priority was to make direct action look more mainstream.
Your look at automotive lifestyle PR (Features, 23 May) highlights one major issue for motor industry PR - the disconnect between how automotive PR and lifestyle PR function and create value-added impact for brands.
Motor manufacturers are embracing 'lifestyle PR' to add lustre to their marques. Mary Cowlett looks at the new strategies from seven leading brands.
CONSUMER/B2B: Power and gas company E.ON has consolidated its consumer and trade PR into one agency with the appointment of The Red Consultancy after a five-way pitch.
PUBLIC SECTOR: 3 Monkeys Communications has been picked to launch a new competition framework for water services in Scotland. The Water Industry Commission for Scotland has hired the agency for the launch of a water initiative this month.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.