DETROIT: Automakers took a serious blow last night when the Senate rejected the industry's bailout plan. Although help could still come from the the White House, Detroit's Big Three continue to depend on their communications departments and PR agencies to help them navigate a particularly uncertain...
DETROIT: While leaders from Ford, GM, and Chrysler were testifying on Capitol Hill last week, their PR staffs worked to educate key media and consumers about why they were seeking financial help from the government.
For the leaders of the three Detroit auto companies, as well as the United Automobile Workers, gaining public support for their proposed bailout might be a tough sell, reports The New York Times.
DETROIT: General Motors has launched gmfactsandfiction.com, which disputes what the company says are "myths" about it.
ATLANTA: AutoTrader.com's baseball-themed "Drive to a New Start" campaign, which emphasizes the Web site's new cars for sale, is making a final push as the effort heads into its final month and a half.
DETROIT: PR professionals at General Motors Corp. (GM) face potential downsizing related to last week's announcement of companywide cuts.
A car is never just a car. It's a moving expression of many subconscious neuroses, desires, and core values, which, of course, is why car companies spend billions of dollars on corporate branding.
GREENVILLE,SC: Michelin chose Hill & Knowlton (H&K) to oversee its passenger and light truck replacement tire division in the US, after a review that began in January.
PARK RIDGE, NJ: Car-rental company Hertz has issued an RFP for an AOR, PRWeek has learned.
Seat has named Gunter Scherelis global corporate communications director, replacing Ignacio Sanchez Leon, who left the Volkswagen-owned Spanish car maker in the autumn.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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