Biotech association connects with 'Eleventh Hour' drama audience
05 Nov 2008 | by Jaimy Lee
WASHINGTON: Biotechnology trade association BIO is using interest around CBS' new Eleventh Hour drama to tackle misinterpretations about its industry.
SAN FRANCISCO: WeissComm Group, which includes agency WeissComm Partners, has cut its full-time staff by about 7% in response to funding cuts in the biotech sector.
WASHINGTON: Biotechnology trade association BIO is using interest around CBS' new Eleventh Hour drama to tackle misinterpretations about its industry.
MALVERN, PA: Siemens Medical Solutions named Fleishman-Hillard AOR of the Siemens AG's global health division, based on the agency's international presence.
NEW YORK: WellPoint named Ricochet Public Relations as its AOR after working with the New York agency for two years.
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