NEW YORK: Reebok launched a pop-up store on New York City's Bowery street in a move to boost its street cred. The store will be open November 15 to December 14 and is stocked with lifestyle-based footwear and apparel and limited edition styles inspired by the city.
SHORT HILLS, NJ: In an effort to attract readers and advertisers this holiday season, Teen Vogue is opening the Teen Vogue Haute Spot in the upscale Mall at Short Hills, NJ, from Nov. 28 to Dec. 26.
SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its commitment to the communities that produce its coffee through its partnership with (RED) that was announced last week.
OAK BROOK, IL: McDonald's published its first CSR report in two years in a digital format complete with a blog and videos. Bob Langert, VP of CSR at McDonald's said the company hopes the new format will increase employee and consumer interest in the results, which were released October 29.
NEW YORK: As cash-conscious Americans cut back on their spending, some companies are responding with campaigns that spotlight value-based offerings.
CINCINATTI: P&G partnered with Ann Taylor Loft to promote its Tide and Downy Total Care products that hit shelves in September. The initiative includes a national tour, media outreach, and an interactive component, and is part of a $60 million marketing effort - a $10 million investment in PR - to align...
NEW BRUNSWICK, NJ: Johnson & Johnson restructured its public affairs and corporate communication leadership. Senior J&J communication professionals assignments are now linked with key stakeholder groups, the company told employees October 3.
ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign and spokesman, hip-hop artist Big Boi. The effort focuses on in-person events with Big Boi, one half of hip-hop duo OutKast, and music in general, to reach its target audience of African-American males.
MADISON, WI: Remington, a division of Spectrum Brands, recently selected Clarke/Eric Mower and Associates (Clarke/EMA) as AOR for its North American men's grooming and shaving products. The contract, which was won after a competitive review, is for approximately a year.
SAN JOSE, CA: PayPal has consolidated its PR function with Access Communications serving as its AOR following a competitive review.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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