NEW YORK: Investools, the educational division of online brokerage firm Thinkorswim, launched the "401(k) New Year's Baby Scholarship" campaign this past Monday, December 8. It's a companion program to an advertising push, both of which stress the importance of investment training.
WILMINGTON, DE: In time for the holidays, ING Direct has relaunched a social media-enhanced Web site for its "We, the Savers" effort, which promotes thoughtful spending for the holiday season.
CHICAGO: JPMorgan Chase will be laying off 42 out of 45 corporate communications staffers at recently acquired Washington Mutual.
NEW YORK: Financial communications professionals are reporting greater activity from hedge funds, which have been plagued with poor performance numbers stemming from the economic recession.
NEW YORK: Broadcast PR firm DS Simon Productions has introduced Financial Crisis PR Project Insurance, a program that allows clients to pull their PR programs at a percentage of the contract price should the stock market tumble further.
DETROIT: While leaders from Ford, GM, and Chrysler were testifying on Capitol Hill last week, their PR staffs worked to educate key media and consumers about why they were seeking financial help from the government.
MIAMI: Smaller US banks are finding unique PR opportunities to assert their healthy states despite otherwise dire economic news.
JERSEY CITY, NJ: The Global Association of Risk Professionals (GARP) recently hired its first PR firm to help boost its profile amid the ongoing turmoil in the markets.
NEW YORK: Medialink reported third quarter earnings of $5.3 million for the three months ending September 30, a 28.4% decrease compared to the same quarter in 2007.
PARIS: Havas posted a 1.5% increase in organic growth for its third quarter revenues, compared to about 9% a year ago. The holding company, which includes Euro RSCG Worldwide PR and Abernathy MacGregor, said a drop in investment in North America in the tourism, finance, and health sectors, a negative...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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