PLANO, TX: The Dr Pepper Snapple Group is facing a legal battle with Guns N' Roses after a PR campaign that promised consumers a free bottle of Dr Pepper went awry.
NEW YORK: Diverse consumer-facing companies, ranging from Tropicana to Liberty Mutual, sought to tap the excitement running up to the presidential election by creating accompanying PR efforts.
SOMERS, NY: Pepsi Bottling Group (PBG), the largest manufacturer, seller, and distributor of Pepsi-Cola, issued its first CSR report last week and is working to integrate the message into all communications.
NEW YORK: The Wheat Foods Council (WFC), a nonprofit supported by producers, millers, and other industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day event. Held from October 6 to 8 at South Street Seaport, the "Urban Wheat Field Experience" is...
ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign and spokesman, hip-hop artist Big Boi. The effort focuses on in-person events with Big Boi, one half of hip-hop duo OutKast, and music in general, to reach its target audience of African-American males.
NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best Global Brands study released September 18. Coke was number one last year as well, and this year IBM moved into second, dropping Microsoft to three.
PARIS, FRANCE: The Burgundy Wine Office in Paris hired Fleishman-Hillard to serve as agency of record for global exports in a €1 million plus project, beginning September 1.
DENVER: Recent giveaways by some restaurant and coffee shop chains used free drinks, sandwiches, and other sampling as part of their larger PR campaigns.
DENVER, CO: Atkins Nutritionals Inc. tapped the Minnesota-based agency, Kohnstamm PR, to serve as its new public relations agency of record, after a three-round review.
The combination of widespread obesity concerns and rising "green" consciousness is driving a surge of interest in various types of health foods that has mainstream press scrambling to catch up.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters