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PLANO, TX: The Dr Pepper Snapple Group is facing a legal battle with Guns N' Roses after a PR campaign that promised consumers a free bottle of Dr Pepper went awry.
Objective: McDonald's is encouraging kids to take one minute each day to make a difference with its "One Minute to Move It" children's well-being effort. As part of its latest Happy Meal film partnership with DreamWorks' Madagascar: Escape 2 Africa, McDonald's wants to "engage with families in a way...
SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its commitment to the communities that produce its coffee through its partnership with (RED) that was announced last week.
OAK BROOK, IL: McDonald's published its first CSR report in two years in a digital format complete with a blog and videos. Bob Langert, VP of CSR at McDonald's said the company hopes the new format will increase employee and consumer interest in the results, which were released October 29.
SOMERS, NY: Pepsi Bottling Group (PBG), the largest manufacturer, seller, and distributor of Pepsi-Cola, issued its first CSR report last week and is working to integrate the message into all communications.
ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign and spokesman, hip-hop artist Big Boi. The effort focuses on in-person events with Big Boi, one half of hip-hop duo OutKast, and music in general, to reach its target audience of African-American males.
NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best Global Brands study released September 18. Coke was number one last year as well, and this year IBM moved into second, dropping Microsoft to three.
DENVER: Molson Coors hired Ogilvy Public Relations as its corporate AOR to focus on reputation management, social responsibility, and issues management.
NEW YORK: Jose Cuervo is targeting Mexican-American consumers with its new campaign, which taps into cultural identity through their love of soccer.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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