Companies eye Hispanic market with holiday-season campaigns
09 Dec 2008 | by Kimberly Maul
GREENWOOD VILLAGE, CO: A number of companies are reaching out to Hispanics with tailored campaigns this holiday season.
WASHINGTON: The US Department of Defense (DoD) pulled communications efforts for its America Supports You (ASY) program in-house after the DoD's Office of the Inspector General released an audit questioning the purpose of ASY and the use of a PR firm, according to Lt. Col. Todd Vician, DoD spokesperson.
GREENWOOD VILLAGE, CO: A number of companies are reaching out to Hispanics with tailored campaigns this holiday season.
Prior to the presidential election, viewers turned to cable news in record numbers, watching Keith Olbermann, Bill O'Reilly, and others deliberate the candidates, debates, and polls.
WASHINGTON: While President-elect Barack Obama's team transitions to the White House, a number of groups are using the interim to build campaigns directed at the new administration and Congress.
WASHINGTON: The Securities and Exchange Commission (SEC) has enlisted two veteran communications professionals to help in the department's efforts during the current economic turmoil.
LOS ANGELES: Three Hollywood groups are using a new campaign to fight for equality for people with disabilities.
NEW YORK: The Ad Council introduced its first campaign focusing on LGBT issues on October 8, partnering with the Gay, Lesbian and Straight Education Network (GLSEN). The campaign and its PSAs, which feature actress Hilary Duff and comedian Wanda Sykes, encourage teenagers to think before they speak...
WASHINGTON: The US Postal Service (USPS) issued an RFP on October 2 for a contractor to provide strategic messaging services to the media, the general public, and postal employees. The deadline for proposals is November 5.
WASHINGTON: The FDA temporarily halted work September 29 on a $300,000 contract with an Alaska-based PR firm that had subcontracted with Qorvis Communications. The government agency is awaiting the findings of internal and independent reviews.
WASHINGTON: Four firms were awarded a contract to provide communications services to the US military forces in Iraq: Lincoln Group, Leonie Industries, SOS International, and L-3 Communications' MPRI. PRWeek previously reported on the July RFP, which was expected to be worth a minimum amount of $250,000...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.