NEW BRUNSWICK, NJ: Johnson & Johnson (J&J) is reaching out to mothers offended by an ad for the company's Ibuprofen brand, Motrin, which equated carrying a baby in a sling to a painful fashion choice.
ROLLING MEADOWS, IL: Thermos launched a campaign called "Hydration for All" on November 3 to educate consumers about the health benefits of drinking water and to promote its Intak, a new Bisphenol A (BPA)-free Thermos.
NORTH BERGEN, NJ: The Vitamin Shoppe, a retailer and direct marketer of nutritional products, recently named Allison & Partners its AOR.
NORTHRIDGE, CA: Pharmavite, maker of Nature Made vitamins and Soyjoy nutrition bars, named Porter Novelli its AOR after a procurement-led review.
ATLANTA: The American Cancer Society (ACS) named Brodeur Partners its AOR October 17 after a competitive three-round process.
Objective: The March of Dimes aims to put the issue of premature births at the forefront this election season with its Petition for Preemies.
WASHINGTON: The American Cancer Society (ACS) is undergoing a competitive review for its creative firms, including PR, and expects to announce a new AOR in the next month.
WASHINGTON: The Centers for Medicare and Medicaid Services (CMS), a division of the US Department of Health and Human Services, awarded Porter Novelli (PN) a nearly $6 million contract to develop and implement an awareness campaign for the 2009 Medicare Open Enrollment season.
NEW BRUNSWICK, NJ: Johnson & Johnson restructured its public affairs and corporate communication leadership. Senior J&J communication professionals assignments are now linked with key stakeholder groups, the company told employees October 3.
NEW YORK: The Wheat Foods Council (WFC), a nonprofit supported by producers, millers, and other industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day event. Held from October 6 to 8 at South Street Seaport, the "Urban Wheat Field Experience" is...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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