to remove filters'NewsHour' boosts outreach
11 Dec 2008 | by Frank Washkuch
ARLINGTON, VA: The NewsHour with Jim Lehrer's in-house communications staff is employing a media relations strategy, which is designed to promote its expanded global health coverage.
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Tribune stresses stability after filing for Chapter 11
12 Dec 2008 | by Frank Washkuch
CHICAGO: The Tribune Co. is conducting a multifaceted outreach effort to consumers, employees, advertisers, and vendors to explain its December 8 Chapter 11 bankruptcy protection filing.
Kelly Cutrone snags reality show for agency
09 Dec 2008 | by Alexandra Bruell
NEW YORK: A reality show based on fashion PR firm People's Revolution is expected to begin filming as early as February, according to Kelly Cutrone, owner of New York- and Los Angeles-based agency.
Amazon offers gift tips with new holiday effort
05 Dec 2008 | by Aarti Shah
SEATTLE: Joining the wave of retailers that have launched holiday campaigns in the past few weeks, Amazon has enlisted six of its top reviewers to provide gift tips for customers during the holiday season.
DS Simon offers market insurance on services
27 Nov 2008 | by Tonya Garcia
NEW YORK: Broadcast PR firm DS Simon Productions has introduced Financial Crisis PR Project Insurance, a program that allows clients to pull their PR programs at a percentage of the contract price should the stock market tumble further.
'WSJ's' Thomson calls for new voice in media at NEXT Conference
24 Nov 2008 | by Frank Washkuch
NEW YORK: The Wall Street Journal's Robert Thomson chastised the mainstream media for reporting "pompously" at PRWeek's Next Conference on November 19.
FT promotes new Web site in US, elsewhere
14 Nov 2008 | by Frank Washkuch
NEW YORK: London-based business publication the Financial Times reached out broadly to promote the redesign of its Web site, which debuted this week.
Satirical paper lampoons PR industry
13 Nov 2008 | by Frank Washkuch
NEW YORK: A coalition of liberal advocacy groups and volunteers distributed copies of a satirical July 4, 2009, edition of The New York Times to New York City commuters on November 12.
Freud aids 'OK!' amid management changes
30 Oct 2008 | by Frank Washkuch
NEW YORK: Freud Communications, selected by OK magazine as its AOR, is focusing on corporate positioning, media relations, and weekly publicity outreach for the magazine brand.
Bahamas International Film Festival builds buzz via industry outreach
29 Oct 2008 | by Kimberly Maul
NASSAU, BAHAMAS: The Bahamas International Film Festival (BIFF) is concentrating its PR efforts leading up to this year's event to build its international reputation and compete against other well-known film festivals around the world.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
