ALEXANDRIA, VA: The Salvation Army, known for its bell-ringers and Red Kettles during the holidays, is expanding its presence digitally, with the introduction of Online Red Kettles, a Red Kettle Twitter channel, and new ways to donate.
WASHINGTON: A number of organizations are executing campaigns to keep HIV prevention in focus for World AIDS Day on December 1. MTV, the Global AIDS Alliance, and AIDS.gov are three organizations developing PR for the campaigns, ranging from rallies in Washington to new media initiatives.
GENEVA: The Global Fund, a global financing agency that provides grants to fight malaria, tuberculosis, and AIDS, selected MS&L Worldwide for media relations work after a competitive review.
DAYTON, OH: Iams Pet Food is celebrating the 10th anniversary of its pet adoption campaign, "Home 4 the Holidays," with the help of Desperate Housewives star Felicity Huffman.
SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its commitment to the communities that produce its coffee through its partnership with (RED) that was announced last week.
SACRAMENTO: A commission in California, which advocates for children under the age 5, continued its mission to promote healthy eating with a new campaign featuring Latina chef, author, and TV personality Chef LaLa.
ATLANTA: The American Cancer Society (ACS) named Brodeur Partners its AOR October 17 after a competitive three-round process.
NEW YORK: This year's "Trick-or-Treat for UNICEF" campaign, which started in 1950, is entering the Internet era. The organization introduced pages on Facebook, MySpace, and Flickr, updated its Web site with e-cards and an e-store, and even debuted a "Text-or-Treat" program, where people can donate via...
CASPER, WY: Ten years ago the death of 21-year-old college student Matthew Shepard, inspired a movement in the LGBT community against hate crimes. Now, the foundation that bears his name is taking time to remember Shepard, continue to tell his story, and engage people with its "Campaign to Erase Hate."
NEW YORK: The Wheat Foods Council (WFC), a nonprofit supported by producers, millers, and other industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day event. Held from October 6 to 8 at South Street Seaport, the "Urban Wheat Field Experience" is...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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