to remove filtersPorter Novelli to open popup fashion agency
27 Jun 2008 | by Alexandra Bruell
NEW YORK: Nine of Porter Novelli's twenty something staffers collaborated to create Jack and Bill, a popup fashion agency in its Tribeca office this summer.
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Reebok opens pop-up on Bowery
21 Nov 2008 | by Alexandra Bruell
NEW YORK: Reebok launched a pop-up store on New York City's Bowery street in a move to boost its street cred. The store will be open November 15 to December 14 and is stocked with lifestyle-based footwear and apparel and limited edition styles inspired by the city.
TJX hires Ogilvy PR
03 Apr 2008 | by Nicole Zerillo
NEW YORK: The TJX Companies' leading off-price retailers, T.J. Maxx and Marshalls, have named Ogilvy Public Relations Worldwide to serve as its new public relations agency of record after a competitive pitch in January.
Sears, Hearst launch promotional campaign
03 Mar 2008 | by Alexandra Bruell
Sears is partnering with Hearst in a non-traditional promotional campaign to invigorate people's perceptions about its offerings, and offset slumping sales among other hardships.
Target to reconsider media policies
31 Jan 2008 | by Keith O'Brien
MINNEAPOLIS: Target has restructured its communications department, allowing the company to increase its number of available spokespeople and reconsider a long-standing nontraditional media ban.
Brunswick working with Tommy Hilfiger
18 Jan 2008 | by Tony Garcia
NEW YORK: The Brunswick Group has been working with clothing design company Tommy Hilfiger Group both in the US and Europe for several months, according to sources.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
