NEW YORK: Omnicom Group launched a new agency based in New York that will focus on incorporating mobile communications into marketing plans and media strategy.
NASHVILLE, TN: TracFone Wireless, with its AOR Interlex, plans to roll out its government-supported SafeLink Wireless program with a national awareness campaign starting this month in Georgia, Florida, and New York. It also introduced the brand, which is available to qualifying, low-income families,...
NEW YORK: Virgin Mobile has selected Ruder Finn as its AOR following a competitive review.
SARASOTA, FL: Walt Cannon, a former corporate VP at AT&T credited for his role in the company's iconic "Reach out and touch someone" campaign, died June 27. He was 76 years old.
NEW YORK: Verizon worked with interactive agency Campfire to create a new spokesperson to lend 2.0 credibility to its FiOS marketing campaign: a teddy bear that Twitters.
NEW YORK: Virgin Mobile USA is reviewing agencies to serve as its AOR. The review process has already closed, and the company expects to hire an agency by mid-July, according to Jayne Wallace, VP of corporate communications at Virgin Mobile USA.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters