MOUNTAIN VIEW, CA: Amid a souring economy, Airfoil PR is growing its tech PR team in Silicon Valley. The agency recently added five people to its account management team, although not at the most senior level posts.
PALO ALTO, CA: Hewlett-Packard (HP) has selected Burson-Marsteller as its AOR for corporate analyst relations (AR) after consolidating the number of agencies it works with in that sector.
NEW YORK: Ceiva Logic, the digital photo frame company, launched "Sit on Santa's Lap," a viral video campaign that educates consumers about the products and services from the company. Running from November 26 to December 24, the campaign is focused online with Facebook, Twitter, and Delicious pages.
NEW YORK: Medis Technologies, creator of liquid fuel cell technology, has selected Weber Shandwick for PR and IR services after a competitive search.
SEOUL, SOUTH KOREA: Samsung is reviewing agencies to lead its global electronics division, according to several industry sources. The task involves working with the company's Korean corporate headquarters.
BOSTON: Software company Novell has selected PAN Communications as its North American AOR following a competitive review. The agency was awarded a six-figure contract, said Ian Bruce, Novell's director of global PR.
NEW YORK: Sony Ericsson (SE) has selected Burson-Marsteller as its North American AOR, consolidating its PR function.
PALO ALTO, CA: Tech giant Hewlett-Packard is reviewing firms to serve as its social and digital media agency, according to a senior source at the company.
PALO ALTO, CA: Tech giant Hewlett-Packard is reviewing firms to serve as its social and digital media agency, according to a senior source at the company.
FALLS CHURCH, VA: CSC selected Ogilvy PR as its new AOR to help launch the global IT services and consulting company's first-ever branding campaign. More than a dozen firms initially pitched for the multi-year contract.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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