AUBURN HILLS, MI: The Detroit Pistons NBA franchise, with an assist from Weber Shandwick, is increasing its digital outreach to fans by launching numerous online outreach initiatives.
NEW YORK: Reebok launched a pop-up store on New York City's Bowery street in a move to boost its street cred. The store will be open November 15 to December 14 and is stocked with lifestyle-based footwear and apparel and limited edition styles inspired by the city.
NEW YORK: Brands aligned with the 2008 Olympics in Beijing garnered far more positive news coverage than negative media attention, despite protests leading up to the Games, according to a Hill & Knowlton-sponsored study.
LOS ANGELES: DKC is conducting brand awareness and media outreach campaigns for the launch of SportsFanLive.com, a Web site combining sports news aggregation with social networking applications.
PINELLAS PARK, FL: Transitions Optical launched a new consumer education campaign to tie in good eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official eyewear brand for the Professional Golfers Association (PGA) Tour, the Champions Tour, and Nationwide...
BOSTON: Athletic products company New Balance has hired CarryOn Communications to promote global brand platform campaigns, after a competitive review.
CHARLOTTE, NC: Last weekend's Daytona 500 followed a year-long push aimed at tuning up racing's reputation and painting some new stripes on the event's image.
DAYTONA BEACH, FL: Goodyear has officially launched its Goodyear Racing and Diversity Program, an initiative that targets minority teens with opportunities to test drive their career aspirations with a NASCAR experience.
PORTLAND, OR: Adidas has chosen Hill & Knowlton as its North American AOR, to expand its outreach to consumers, and to position the brand as the market leader for athletic gear.
NEW YORK: Major League Baseball (MLB) has hired Peppercom and its events division, Peppercommotions, to raise awareness about its authentication program, and create excitement for National Baseball Card Day.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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