MUMBAI: The Taj Mahal Palace and Tower has enlisted its PR agencies to assist in outreach following last week's terrorist attacks. In the US, the company is working with Sheila Donnelly & Associates.
BRASILIA, BRAZIL: Brazil's Department of Social Communication (SECOM) awarded CDN Comunicação and partner Fleishman-Hillard an approximately $8 million, one-year contract to promote Brazil as a financially stable, attractive location for foreign investment.
NEW YORK: M Booth & Associates is conducting a brand awareness effort for the Frommer's brand, a division of Wiley, including trade press and consumer media outreach, events, and analyst relations.
NEW YORK: The Chinatown Partnership of New York will launch a two-month marketing campaign to encourage people to visit the neighborhood in lower Manhattan.
MIAMI: The Central American airline TACA will retool its brand through 2009 to better connect with what it calls the "modern Latin" audience.
NEW YORK: Virgin America will introduce "Entourage Air," its JFK to Las Vegas route, on September 4, and celebrate the debut of HBO programming on its in-flight entertainment systems, with a party for the media and bloggers featuring the cast of HBO's Entourage.
PINELLAS PARK, FL: Transitions Optical launched a new consumer education campaign to tie in good eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official eyewear brand for the Professional Golfers Association (PGA) Tour, the Champions Tour, and Nationwide...
BENSALEM, PA: The Bucks County, PA, Conference and Visitors Bureau, working with AOR Oxford Communications, recently launched a series of viral videos with a presidential tie-in to promote the county's tourist offerings. Less than 75 miles southwest of New York City, the county is known for its picturesque...
BRASILIA, BRAZIL: Brazil's Department of Social Communication (SECOM) plans to award a PR firm with about an $8 million, one-year contract to promote the country as a financially stable, attractive location for foreign investment.
MOJAVE, CA: Virgin Galactic unveiled its WhiteKnightTwo aircraft, part of its space tourism project, in an effort to position Virgin as an innovative brand leader.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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