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Study finds PR aids startups' funding efforts

CHICAGO: Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don't, according to results from a survey conducted by BIGfrontier Communications Group in Chicago.

Interactive site gives chance to provide feedback on covers

Objective: Newsstand sales are significantly driven by the power of its covers.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.