LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.
LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been slammed by a children's food lobbying group for peddling what it claims to be 'misleading or incorrect' information.
LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch the Slimmer Jeans Challenge.
LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its brand with a new out-of-home snack.
LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth Radio network.
LONDON - Diageo Great Britain has extended its sponsorship of Film4 in a £2m deal in a bid to persuade consumers to drink spirits and mixers in the home.
LONDON - Drinks giant Diageo has launched an integrated Christmas campaign encouraging whisky lovers to send e-cards featuring Scottish distillery paintings to their friends.
LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via atmAd, on 1000 cash machines at Tesco stores around the UK.
LONDON - ActionAid has launched a viral campaign spoofing Tesco's ads to encourage the supermarket giant to increase the wages it pays to overseas producers.
LONDON - Kellogg is promoting the £3m Special K Slimmer Jeans Challenge with a new online tool that is designed to encourage people to lose weight.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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