LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital campaign to encourage consumers to book with ABTA Members. The integrated campaign, also incorporating radio and print activity, will break in January.
LONDON - Penelope, Viscountess Cobham has been appointed chairman of fledgling tourism body VisitEngland. Lady Cobham will take up the role in April 2009, when the new organisation officially comes into existence.
LONDON - Visit London has hired agency Steak to manage search engine optimisation (SEO).
LONDON - Moneysupermarket.com, the price-comparison website, has appointed David Osborne as its marketing director. He will take up the role in March 2009.
LONDON - Several core members of the team behind Travel.co.uk are to leave the holiday comparison website, as the economic downturn hits the travel sector. Although the website will continue to operate, development plans and marketing budgets for the site are to be scaled down.
LONDON - Blue Chip Vacations, one of the UK's largest self-catering holiday providers, has appointed Neil Simpkin to the newly-created role of marketing director to oversee the expansion of the brand.
LONDON - The leading UK travel reward scheme, Airmiles, is set to launch its first TV ad campaign in four years.
LONDON - Travel business TUI is repositioning its Thomson and First Choice Holidays brands as it looks to encourage consumers to defy the downturn by booking a holiday for 2009.
Marketing Direct, Haymarket's monthly title for direct and digital marketers, has launched DM Digest, a weekly media digest bulletin that pulls together coverage of DM in national and international newspapers, trade magazines and websites.
TfL made the most of its budget, now under threat from Boris Johnson, this year, with powerful advertising across a range of issues and media.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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