LONDON - Packaged goods giant Reckitt Benckiser has named two lead global media agencies to concentrate media buying relationships for its 17 Powerbrands.
LONDON - Aviva, the insurance giant formerly known as Norwich Union in the UK, has called a review of its £150m global media planning and buying requirements in a bid to consolidate the business for the first time in the company's history.
LONDON - National Lottery operator Camelot has hired search marketing agency Greenlight to manage the search engine optimisation for the National Lottery website.
The Co-operative has put its £18m advertising business up for pitch.
The Co-operative Group, which includes supermarket chain Somerfield, has reappointed incumbents Rocket and Rapp Media to handle its £54m media planning and buying account.
LONDON - Citroen has hired CMW to handle its below-the-line marketing account following a pitch.
LONDON - 20th Century Fox has appointed partnership specialist Lime Communications to handle all promotional activity for its film and DVD portfolio across Europe.
McCann Erickson has scooped the US creative account for the grocery retailer Aldi. Working out of its MidWest office, McCann will be responsible for producing all of Aldi's integrated marketing communications.
BOSTON - Puma has appointed integrated agency Syrup to its global Teamsport business, which includes football and rugby, in a multi-year agreement.
Wieden+Kennedy has won a five-way pitch to handle Honda's environmental advertising. The first project will be the 2009 launch of the car-maker's new hybrid car, the Insight.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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