LONDON - Activision has signed a deal with Cepia to produce a Nintendo DS video game around its best-selling Zhu Zhu Pets (known in the UK as Go Go Pets) robotic hamsters.
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.
LONDON - Apple's iPhone and iPod Touch devices are currently the most searched for products in the UK this festive season, while searches for toys increased by 18.9% in the run-up to Christmas, according to Experian Hitwise.
Online retailers are shamelessly exploiting their ability to snare consumers on Christmas Day. Revolution finds out what brands are doing to part people with their cash on the most important day in the festive calendar.
Wieden + Kennedy's latest offering for Honda draws upon its past campaigns, including 'Impossible Dream' and 'Museum'.
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.
Wieden+Kennedy Amsterdam has launched a new viral promoting EA SPORTS FIFA10 featuring some of the world's best footballers undertaking a blindfolded Keepie Uppie Challenge.
LONDON - Accenture has said it will severe its ties with Tiger Woods, as the consultancy firm heads a growing list of brands distancing themselves from the troubled golfer.
LONDON - Mediaedge:cia has retained the consolidated £4 million UK media planning and buying account for Henkel, the FMCG company that owns brands including Right Guard and Schwartzkopf.
LONDON - Adidas has started a campaign to create maximum hype around its new range of 'Star Wars'-inspired sneakers by seeding photos of the new range of shoes to style and sneaker blogs.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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