PORT WASHINGTON, NY: Consumers won't be giving up their entertainment, despite the economy, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found that 75% of the consumers surveyed plan to spend the same amount or more on digital music downloads...
FORT LEE, NJ: In an effort to diversify its brands and drive sales, Wicked Fashions tapped professional skateboarder Ryan Sheckler for its first celebrity clothing line.
MIAMI: State Farm is offering consumers their own personal red carpet experience to promote the insurance company's first year as title sponsor for the Billboard Latin Music Awards on April 23.
NEW YORK: Fashion brand Diesel launched its largest store in the world on February 16 in New York. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign, including experiential store events, street teams, media relations, and paid media.
NEW YORK: McDonald's is sponsoring Mercedes-Benz Fashion Week in the first national awareness initiative to promote its McCafe espresso-based beverages amidst a regional rollout that began last year.
EL SEGUNDO, CA: Mattel has launched an integrated marketing campaign to promote Barbie as a symbol of fashion and pop culture on the eve of her 50th anniversary this March.
LONG BEACH, CA: In its eighth year as a sponsor of the Toyota Grand Prix of Long Beach, CA, the Mexican beer company Tecate is taking its PR in a more bilingual, "Americanized" direction.
PHILADELPHIA: Comcast customers in the Tucson, AZ, area were surprised during the fourth quarter of the Super Bowl when a short clip of pornography interrupted the game.
ATLANTA: AT&T is using social media and partnerships with entertainment companies and artists to interact with a younger demographic.
MIAMI: The Florida-based firm rbb Public Relations acquired Cece Feinberg Public Relations, a fashion and lifestyle firm with offices in Miami and New York.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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