NEW YORK: Juniors fashion brand Candie's - part of the Iconix Brand Group - recently launched a multifaceted marketing campaign starring Britney Spears.
CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product lines and a workout it created in conjunction with Cirque du Soleil.
BENTONVILLE, AR: Wal-Mart's marketing plan to prepare for the DVD release of the popular romance-vampire flick Twilight includes an emphasis on affordability and a partnership with BlogTalkRadio in an effort to woo the film's fan base.
NEW YORK: FreshDirect, the Long Island City, NY-based online food delivery company, has hired Peppercom as its new AOR.
NEW YORK: Philips Electronics is conducting a global review that involves the two firms with which it works. David Wolf, director of corporate communications at Philips confirmed the review, noting the company currently employs MS&L and Text 100.
NEW YORK: HL Group is absorbing the New York operations of Freud Communications, the companies reported today. Hamilton South and Lynn Tesoro, HL Group founding partners, will manage the operations of the merged New York agency. Freud's UK offices will remain an independent business.
EL SEGUNDO, CA: Mattel has launched an integrated marketing campaign to promote Barbie as a symbol of fashion and pop culture on the eve of her 50th anniversary this March.
BENTON HARBOR, MI: Whirlpool Corp. has consolidated the majority of its brand work under Peppercom, which it has worked with since 2006.
MEMPHIS, TN: A Tweet by a Ketchum staffer that was visiting agency client FedEx in its hometown prompted an angry memo that reached executives on both sides and the blogosphere.
NEW YORK: Cohn & Wolfe has reduced its staff by less than 20 positions since late last year, said CEO Donna Imperato.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters