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Comms plan to spur launch of political market

NEW YORK: A commercial market for political futures where traders can hedge and speculate on political risk based on ongoing legislative changes launched last Friday.

Telemundo push aims to get Hispanics 'Counted'

MIAMI: US Spanish-language TV network Telemundo wants Hispanics to "Be Counted" in the 2010 Census, and is launching a multiplatform, year-long campaign on April 1. "Hazte Contar!" will bring together online, in-person, and on-air elements promoting involvement in the 2010 Census.

Obama's pledge empowers green comms

SAN FRANCISCO: Clean tech companies are mobilizing their communications to take advantage of President Barack Obama's pledged investment in solar, wind, and biofuels.

USA Network launches 'Characters Unite' tolerance effort

NEW YORK: USA Network launched a community and public affairs campaign promoting tolerance on January 19, tying the effort to its overall tagline "Characters Welcome."

Dept. of Energy enlists Greenough for EcoCAR

WASHINGTON: The EcoCAR, a US Department of Energy project sponsored by GM and others, hired Greenough Communications as its AOR for the latest competition.

LGBT Web site uses pride events in launch PR

PARK CITY, UT: A new Web site for the LGBT and LGBT-friendly communities is incorporating gay pride events into the PR strategy for its launch on January 15.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.