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Wristbands garner skin cancer awareness

NEW ORLEANS: The Copeland's of New Orleans restaurant chain is creating awareness for a rare form of skin cancer with limited-edition wristbands and a partnership with NBA player Chris Paul.

ADA taps Mullen to unify diabetes message

ALEXANDRIA, VA: The American Diabetes Association (ADA) hired Mullen as its first AOR to help the nonprofit unify its messaging about the seriousness of diabetes.

Teva places '09 as 'Year of Affordable Healthcare'

WASHINGTON: Teva Pharmaceuticals USA launched its first awareness campaign on February 10 to raise understanding about the economic value of generic drugs as the US prepares for the possibility of healthcare reform in 2009.

Ogilvy to work on LiveStrong

AUSTIN, TX: The Lance Armstrong Foundation (LAF) has hired Ogilvy PR to help expand its more than decade-old cancer awareness LiveStrong campaign globally.

CDC prepares comms as salmonella investigation continues

ATLANTA: The Centers for Disease Control (CDC) is streamlining its communications strategy as it waits for the source of a salmonella outbreak to be identified.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.