to remove filters'Life' branded photo site launches
08 Apr 2009 | by Frank Washkuch
NEW YORK: Time Inc. and Getty Images are conducting a joint media outreach effort to raise consumer awareness of their recently launched photo site, Life.com.
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FCC opens RFP for support on extended DTV transition
14 Apr 2009 | by Frank Washkuch
WASHINGTON: The Federal Communications Commission (FCC) is seeking an agency for PR and advertising campaign support prior to the June 12 deadline for analog television stations to transition to digital broadcasting.
Sun-Times taps Sard Verbinnen for bankruptcy filing
02 Apr 2009 | by Alexandra Bruell
CHICAGO: Sun-Times Media Group, which owns the Chicago Sun-Times, is working with Sard Verbinnen & Co. on communications efforts surrounding its March 31 filing for bankruptcy protection under Chapter 11.
FT Search plans outreach around search tool launch
31 Mar 2009 | by Frank Washkuch
NEW YORK: FT Search, a standalone division of the Financial Times Group, is conducting a brand awareness effort for the beta launch of Newssift, a search tool for business professionals.
The NewsMarket appoints new CEO
24 Mar 2009 | by Tonya Garcia
NEW YORK: The NewsMarket has appointed a new CEO. James Lonergan will succeed the company's cofounder, Shoba Purushothaman, as president and CEO of the video distribution and marketing company, effective immediately.
South Asian Zee TV targets US in new effort
24 Mar 2009 | by Aarti Shah
SAN FRANCISCO: Zee TV USA has enlisted EthnikPR to expand its outreach in North America. The firm was selected after a competitive search.
Lionsgate looks to Joele Frank for M&A help
18 Mar 2009 | by Kimberly Maul
LOS ANGELES: Lionsgate hired Joele Frank, Wilkinson Brimmer Katcher to handle all aspects of merger and acquisition PR, effective the week of March 9.
Penn defends firm post-Maddow show
10 Mar 2009 | by Rose Gordon
NEW YORK: Burson-Marsteller's CEO is defending the firm's reputation following the dressing down Rachel Maddow gave the agency on her show Thursday night.
Wal-Mart set to woo 'Twilight' fans
09 Mar 2009 | by Nicole Zerillo
BENTONVILLE, AR: Wal-Mart's marketing plan to prepare for the DVD release of the popular romance-vampire flick Twilight includes an emphasis on affordability and a partnership with BlogTalkRadio in an effort to woo the film's fan base.
'Marie Claire' sees reality show's branding potential
27 Feb 2009 | by Alexandra Bruell
NEW YORK: Hearst's Marie Claire is utilizing the new reality TV series Running in Heels as an opportunity to build brand awareness with consumers and advertisers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
