IRVINE, CA: The Taco Bell for Teens Foundation (TBFT) in its first national campaign is seeking to raise awareness about the high school dropout rate.
WASHINGTON: Special Olympics helped organize more than 700 youth-focused events around the country on March 31 as part its campaign to stop the use of the word "retard."
NEW ORLEANS: The Copeland's of New Orleans restaurant chain is creating awareness for a rare form of skin cancer with limited-edition wristbands and a partnership with NBA player Chris Paul.
AUSTIN, TX: The Lance Armstrong Foundation (LAF) has hired Ogilvy PR to help expand its more than decade-old cancer awareness LiveStrong campaign globally.
NEW YORK: USA Network launched a community and public affairs campaign promoting tolerance on January 19, tying the effort to its overall tagline "Characters Welcome."
FRANKLIN, TN: Dog food brand Pedigree launched an awareness campaign to coincide with the upcoming Paramount Pictures' film Hotel for Dogs.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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