to remove filtersAnn Taylor selects Shadow PR
12 Jan 2009 | by Alexandra Bruell
NEW YORK: Ann Taylor Stores Corporation has named Shadow PR its AOR for the Ann Taylor brand.
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Diesel launches largest store with recession-minded initiative
19 Feb 2009 | by Alexandra Bruell
NEW YORK: Fashion brand Diesel launched its largest store in the world on February 16 in New York. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign, including experiential store events, street teams, media relations, and paid media.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
