to remove filtersNext Fifteen reports 10% increase in revenues
22 Apr 2009 | by Aarti Shah
LONDON: Next Fifteen reported its revenues increased by 10% to $49.2 million, compared to $44.7 million in 2008.
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Group promotes mobile DTV in education efforts
24 Apr 2009 | by Frank Washkuch
LAS VEGAS: A coalition of broadcasting industry groups and mobile device makers are conducting broad education campaigns ahead of the summer debut of mobile digital TV services in several regions.
Sony launches Twitter game for 'Terminator Salvation'
22 Apr 2009 | by Kimberly Maul
CULVER CITY, CA: Sony Pictures Releasing International (SPRI) recently launched a Twitter-based game promoting the upcoming summer blockbuster Terminator Salvation.
Oprah joins Twitter
20 Apr 2009 | by Kimberly Maul
CHICAGO: Oprah Winfrey joined Twitter, promising some competition for fellow Twitterer Ashton Kutcher, who has attracted his one-millionth follower.
eHarmony's gay dating site takes company into unfamiliar market
03 Apr 2009 | by Kimberly Maul
PASADENA, CA: In response to a settlement with the State of New Jersey, eHarmony Inc. launched its same-sex matching service, Compatible Partners, on March 31.
Panasonic's effort aims to mass market Toughbook
03 Apr 2009 | by Aarti Shah
SAN FRANCISCO: Panasonic launched an integrated campaign to make its Toughbooks more appealing to mass consumers.
VMS' new 'Vantage' compares ROI of PR and advertising
26 Mar 2009 | by Tonya Garcia
NEW YORK: VMS has launched a new media intelligence tool that gathers data from both advertising and PR efforts to measure ROI of each discipline on its own and in tandem.
'Fast Company' Tweets its mobile site launch at SXSW
23 Mar 2009 | by Frank Washkuch
NEW YORK: Fast Company targeted consumers directly via Twitter on March 16, during the South by Southwest (SXSW) Interactive Festival, to announce the launch of the magazine's mobile Web site.
Veterans group takes to Twitter for campaign
18 Mar 2009 | by Tonya Garcia
BRISTOW, VA: The Bob Woodruff Foundation (BWF) has launched a Twitter campaign to drive participation in its Memorial Weekend fundraising drive.
Agency reviews highlight battle in electronics space
17 Mar 2009 | by Aarti Shah
SAN FRANCISCO: The consumer electronics sector is seeing a flurry of agency reviews that some say are a reflection of the industry's stable market position amid the troubled economy.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
