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Business travel industry touts its economic value

WASHINGTON: In reaction to sharp criticism from lawmakers and the media, the business travel industry has launched several advocacy campaigns to validate its role in the US' economic recovery.

Wet n wild touts tech, value

CITY OF INDUSTRY, CA: Beauty brand wet n wild has launched a campaign to promote additional products that launched in January, emphasizing the products' technology, ingredients, and value to consumers. As a separate initiative, the brand is leveraging its 30th anniversary to reach key trade media and...


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.