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West Point Thoroughbreds' look to boost industry in new campaign
04 Mar 2009 | by Kimberly Maul
MOUNT LAUREL, NJ: West Point Thoroughbreds (WPT), a racehorse ownership company, hopes to spark renewed interest in the sport with a new campaign. "FATE," launched February 24, stands for Find a Thoroughbred Enthusiast.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
