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Wonderbra creates new marketing role for Julia Nolan

LONDON - Lingerie company DB Apparel has promoted Julia Nolan to the newly created position of head of marketing.

Ben Sherman set to axe womenswear range

LONDON - Ben Sherman is planning to axe its womenswear business to concentrate on menswear.

Tesco launches 'Limitless Bra' that can be assembled in 'never-ending' combinations

LONDON - Tesco is launching a Limitless Bra which can be worn a 'never-ending number of ways' under its Diamond Boutique lingerie brand.

My-wardrobe.com appoints Amanda Metcalfe as marketing director

LONDON - My-wardrobe.com, the online retailer of 'accessible luxury' womenswear and menswear designer fashion, has appointment Amanda Metcalfe, as marketing director.

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.

ANALYSIS: Online Retail - Cashing in on Christmas

Online retailers are shamelessly exploiting their ability to snare consumers on Christmas Day. Revolution finds out what brands are doing to part people with their cash on the most important day in the festive calendar.

Study claims advertising executives destroy £11.50 for every £1 they create

LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.

Lonsdale signs boxer James DeGale as brand ambassador

LONDON - Sportswear brand Lonsdale has signed up Olympic gold-medal winning boxer James DeGale as brand ambassador.

Jedward touted to become face(s) of Burberry

LONDON - Burberry has rebuffed an approach on behalf of 'X Factor' twins Jedward, fresh from fashion shoots with Grazia and Esquire magazines, to appear in its ads.

Bloggers targeted with mismatched shoes in We Are Social campaign

LONDON - Eco-friendly shoe brand Simple Shoes is targeting bloggers with a social media campaign created by We Are Social.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.