For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty. Trevor Clawson assesses the pros and cons of the latest must-have digital technology.
Thanks to Twitter's tie-ups with Microsoft and Google, the micro-blogging site can no longer be ignored by brands seeking to maintain their reputation online. Dan Leahul investigates what the marriage of search and social media means for marketers.
LONDON - The Department of Health (DoH) has partnered with Microsoft Advertising to develop a campaign to help consumers quit smoking.
Microsoft's ambitions are for the Xbox to go well beyond gaming - from next year it wants to appeal to the kind of people who would usually spend their Saturday nights watching 'X Factor'. Andrew McCormick meets the marketing chief behind the vision.
Orange is launching a huge pan-African communication campaign to coincide with the 2010 Africa Cup of Nations.
Today's round-up of the biggest business stories
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.
LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most-recalled TV advertisers.
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
Wieden+Kennedy Amsterdam has launched a new viral promoting EA SPORTS FIFA10 featuring some of the world's best footballers undertaking a blindfolded Keepie Uppie Challenge.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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