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COMMENT - Why hidden truths make good (direct response) advertising for Dixons

A poster in a Tube carriage on the Piccadilly Line has Simon Kershaw thinking of the truths that brands keep hidden - but are the job of agencies to find out.

Friday Drop: Bad week for Ed Miliband

The Labour Party tells us that it is in the fight of its life.

Steve Jobs cast as Orwellian dictator in online ad campaign

LONDON - Apple's iconic Orwellian TV ad has been parodied in a new online campaign which takes a pop at Steve Jobs and Apple's reputation for making its products difficult to use with software made by rival companies.

Former BA legal chief Webb named BBC Worldwide chairman

LONDON - Robert Webb, former general counsel at British Airways, has been appointed non-executive chairman of BBC Worldwide, replacing Etienne de Villiers who steps down this month.

Bassetts launches sampling and experiential push for vitamin product

LONDON - Bassetts is launching an experiential drive and sampling giveaway to promote the launch of its new vitamin product.

Sony to launch ad campaign for PSP Go

LONDON - Sony Computer Entertainment is backing the launch of its PSP Go handheld console this week with a marketing push through agency Love Creative.

John Lewis to consolidate customer call centres

LONDON - John Lewis is opening two contact centres next year in a push to improve customer service.

Upturn predicted for global ad spend despite first half decline

LONDON - Global ad spend declined 6.8% in the first half of 2009, according to The Nielsen Company, with ad spend in Europe down 9.1%.

Russell Grant launches iphone app: typical Aquarian

LONDON - Astrologer Russell Grant is to launch an ad-funded iPhone app for horoscope junkies, that claims to be able to read people's palms.

The Media Week podcast - ITV, IAB, Thinkbox, Outdoor, AOL and IN&M

IAB online ad spend figures, upheaval at ITV, people moves in outdoor and the latest at Independent News & Media are up for discussion in the Media Week podcast with Media Week's Steve Barrett, Tristan O'Carroll and Arif Durrani.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.