Nikon Coolpix to sponsor Hollyoaks for 2011
23 Dec 2010 | by Katherine Levy
Nikon, the camera manufacturer, will sponsor Channel 4 soap 'Hollyoaks' as part of its wider TV advertising campaign for 2011 to target "a young, trendy audience".
Online retailers enjoyed a welcome boost following a December blighted by weather-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online shopping day of the year.
Nikon, the camera manufacturer, will sponsor Channel 4 soap 'Hollyoaks' as part of its wider TV advertising campaign for 2011 to target "a young, trendy audience".
The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has awarded its official London 2012 programme business to Haymarket Media Group, ending a 15-month competitive pitch process.
Diamond necklaces will be given away with Samsung's Diva Diamond phones in the New Year, developed as part of a double-pitch win by Big Communications for both Diva Diamond and Solid Immerse handsets in O2 stores.
Mobile operator O2 will launch a series of products in the New Year based around Near Field Communication (NFC) technology, embedded into new smartphones.
In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.
Tesco has kicked off its "Boxing Day" sales four days early, joining a large number of high street retailers that have also started their sales.
Toyota-owned premium car marque Lexus is to planning to unify its global marketing around the theme of "progressive luxury".
VisitBritain, the national tourism agency, has announced plans to roll out a global marketing campaign in preparation for "a period of exceptional opportunity for tourism marketing" in the UK.
Butlin's is launching a campaign on Christmas Eve that targets busy mums looking for a relaxing family break, a month before the brand turns 75.
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