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Emap Advertising is launching a trading unit to negotiate advertising across its magazines, online and radio brands for the first time. The new trading team will be headed by Emap Advertising group account director David Hipkiss, who will become the lynchpin between magazine sales, led...
I-Level has planned and bought a media campaign for BT across Cricinfo.com, the world's largest cricket site, to target Britain's Asian community. The campaign will involve a survey - where users can pick their 'fantasy' cricket team - competitions and forum sponsorship. The first phase...
VNU Business Publications is launching online careers centres affiliated to six of its titles and is consolidating its recruitment advertising pro-position across print and online to form The Recruitment Network. The announcement follows the recent transfer of recruitment website newmonday.com...
Dominic Mansour, associate director and head of online planning at Quantum New Media, has quit the agency. He has joined Ludus Online, an internet games business, in charge of a 4.3m global online media budget. The company is thought to have a London office but is not listed in the UK....
Alison Guise, former technology business development manager at ad sales house Doubleclick, has joined Valueclick as technology sales manager. In her new role, she will work with clients such as Dell and online auction service Ebay.
Northcliffe Electronic Publishing (NEP) has struck a national advertising campaign for Boots by approaching websites owned by rival local newspaper publishers to offer a cross-publisher package. NEP approached Boots' retail agency, Dialect, to present its portfolio and worked out a potential...
A group of ex-BBC camera staff have launched a team of 'hit squads' to allow advertisers to target students. Shoot You consists of a camera crew and a celebrity-lookalike presenter who go around filming advertisers when they are giving out samples. The idea follows on from 'Direct...
Newsquest Southern has unveiled its first website for the Isle of Wight, following the launch of the weekly Isle of Wight edition of The Southern Daily Echo earlier this year (Media Business, 25 June). The site can be accessed through thisissouthampton.co.uk's home page and carries island-specific...
FT.com has introduced FT Pro, a paid-for personalised global news and search service for business executives. Users will pay an annual fee for unlimited access to a tailored information service, which will provide access to 300 global media sources containing up to ten million articles....
Sports.com has struck a deal with Doubleclick to use its Dartmail e-mail serving system. The portal also renewed its contract with Double-click for internet ad-serving systems Dart for Advertisers and Dart for Publishers. Sports.com sends out 500,000 e-mails a week to members of its...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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