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Panasonic launches digital face-painting app for Olympics

Panasonic is launching a digital face-painting app as part of its Olympics marketing activity, which allows users to emblazon their flag onto their social media profile to show which team they are supporting.

Fujifilm lifts digital spend by more than 40% to push into social

Fujifilm, the camera brand, is embarking on its first social media push in order to encourage consumers to engage with the brand.

Amex partners Foursquare to bring location-based deals to UK

American Express has partnered with Foursquare, the mobile check-in service, to enable its card members to get location-based offers from a number of UK high street brands including Tesco, House of Fraser, Nando's and Primark.

LoveFilm takes on rivals with HD streaming service

LoveFilm is introducing high definition movie streaming, which will help it to better compete in the online film rental market against Netflix and Sky's forthcoming internet service.

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

Coca Cola "haven't looked to change anything about how we approach any aspect of our business" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager at Innocent.

What brands should know about the dark side of Facebook

As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling the dark side of social media, writes Nicola Clark.

HSBC group marketing boss issues Facebook privacy warning

HSBC group marketing director Chris Clark has warned that the brand may review its advertising on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".

Birds Eye launches Clarence's Cookbook app on Facebook

Birds Eye has launched the 'Clarence's Cookbook' Facebook app, which includes a meal planner and recipe finder for parents.

Pepsi partners Twitter for long-term music promotion

Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.

Samsung adds music store to mobile offering

Samsung is to go up against Apple and Spotify with the launch of a music store that will allow users of its smartphones and tablets to buy or stream from a catalogue of 19 million songs via a partnership with 7digital.

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.