Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
Fujifilm, the camera brand, is embarking on its first social media push in order to encourage consumers to engage with the brand.
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Panasonic is launching a digital face-painting app as part of its Olympics marketing activity, which allows users to emblazon their flag onto their social media profile to show which team they are supporting.
Fujifilm, the camera brand, is embarking on its first social media push in order to encourage consumers to engage with the brand.
American Express has partnered with Foursquare, the mobile check-in service, to enable its card members to get location-based offers from a number of UK high street brands including Tesco, House of Fraser, Nando's and Primark.
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As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling the dark side of social media, writes Nicola Clark.
HSBC group marketing director Chris Clark has warned that the brand may review its advertising on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".
Birds Eye has launched the 'Clarence's Cookbook' Facebook app, which includes a meal planner and recipe finder for parents.
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.