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Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media

LONDON - Proximity London's campaign to raise teen awareness of the RNLI scooped the Grand Prix prize at the 2009 DMA Awards ceremony earlier this week.

Philips turns to email to promote 'sensual massager'

LONDON - Philips has launched a direct marketing campaign to promote its range of 'sensual massagers' for Christmas.

Cadbury gives Wispa digital task to CMW

Cadbury has appointed CMW to work alongside existing agency partners Fallon, PHD and Clusta to develop the new Wispa website.

'Godfather of spam' jailed for illegal email campaign

LONDON - Alan Ralsky, the self-styled 'Godfather of spam,' has been jailed in the US for more than four years for a scam involving the sending of billions of illegal email ads a day.

AGENCY FOCUS: what is it that digital creative directors do exactly? Part 1

They're the hottest, most sought-after breed of agency worker right now...but does anyone outside agency walls know what digital creatives actually do for a living? Here three digital creatives tell us what they bring to the party.

Kitcatt Nohr boosts digital team with new project managers on Waitrose, Gap and Lexus accounts

LONDON - Kitcatt Nohr Alexander Shaw has enlarged its digital team with the appointment of two new digital project managers, Kevin Bolton and Ian Kaye.

Royal Mail strikes make £53m dent in online retail sales

LONDON - Online retail sales were significantly hit by postal strikes during the middle-half of October, according to the latest research from internet industry body the IMRG.

Haygarth hires OgilvyOne's Barnett for new head of digital and direct role

Haygarth has appointed Matt Barnett to the new position of head of digital & direct to work across clients including Gillette, Heinz, Majestic and Palm.

CREATIVE STRATEGY - WaterAid's toilet finder iPhone app shows us the way

A campaign for donations by WaterAid is the perfect marriage between mobile technology whizziness and direct marketing fundamentals, Simon S Kershaw believes

COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared

The recent postal strikes didn't just highlight the fragility of Royal Mail's business, HS&P's Mark Runacus argues. They highlighted questions every brand owner should be asking of their customer communications strategies.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.