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Facebook hunts UK agency

LONDON - A dozen UK PR agencies have been approached by social networking phenomenon Facebook as it sets out to challenge MySpace’s dominance in Europe.

Maktoob Research is to target Arab consumers

Web portal Maktoob.com is opening up an online database of 600,000 Arab consumers to the region's marketers and advertisers.

New channel aims for 'infotainment'

New satellite channel Al Aan TV has set its sights on claiming a major slice of the lucrative pan-Arab advertising market.

Sarcasm on ABC News blog earns criticism

NEW YORK - What was meant as a satirical posting by ABC News' political blog, The Note, has drawn criticism from some in the blogosphere for compromising the integrity of the ABC News brand.

Expedia communications chief out after just 12 weeks

LONDON - Chris Wermann, the former European PR chief at Kellogg's, has left Expedia 'by mutual agreement' only 12 weeks after becoming its EMEA director of communications.

Kodak campaign to highlight digital offerings

ROCHESTER, NY - Kodak has launched the largest integrated marketing campaign in its history, as the company moves beyond its traditional film heritage into the digital world.

CNET story too close to home for Google

MOUNTAIN VIEW, CA - Google's PR team has "blackballed" tech media firm CNET after the company's website ran a story divulging personal information about Google CEO Eric Schmidt.

NY Times to combine its print and online newsrooms

NEW YORK - The New York Times is planning to combine its website and print newsrooms in an effort to increase collaboration between journalists.

Rockstar Games to reach out to parents

NEW YORK - Rockstar Games wants to reach out to its critics after taking a beating over a hidden sex scene in 'Grand Theft Auto: San Andreas'.

Online efforts drive Downing Street memo scrutiny

WASHINGTON - Washington media may have been slow to pick up on the Downing Street Memo, but it is gaining traction among the public, due in large part to the efforts of one website.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.