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Chinese social media users want to be brands' friends, says OgilvyOne research

SHANGHAI - OgilvyOne's latest research on social media scene in China titled "OgilvyOne Connected", highlights the emergence of an active online sharing culture in the country.

Campaignasia.com goes live with five new sites

ASIA-PACIFIC - Media.asia has been re-launched as campaignasia.com today to include five news sites and improved coverage of the entire region.

Tribal DDB's Asia-Pacific creative chief Eschenbacher to "step back"

BEIJING - Dirk Eschenbacher executive creative director and managing director of Tribal DDB Asia-Pacific, is set to take a "step back" from his role at the agency in order to pursue a doctorate at the Central Academy of Fine Arts in Beijing later this year.

Paul Worboys joins JayGrey as managing partner in Australia

SYDNEY - Paul Worboys has joined JayGrey as managing partner to team up with founding creative partner, Jay Furby.

Euro RSCG names Andrew Knott regional head of digital

HONG KONG - Euro RSCG Asia-Pacific has appointed former regional VP of marketing for Salesforce.com Andrew Knott (pictured) to the newly created position of chief digital officer, responsible for overseeing the agency's digital operations across the region.

China shuts down domestic social media

BEIJING - Chinese authorities are extending their crackdown on social media sites to Chinese-language services.

Standard Chartered launches global HIV web campaign

HONG KONG - Standard Chartered Bank has launched a major global social media campaign to raise awareness of the threat of HIV and AIDS, moving toward its goal to educate one million people on HIV and AIDS by 2010 as part of the Clinton Global Initiative.

SCMP to expand classified offerings

HONG KONG - In an effort to bloster its classified revenues, The South China Morning Post will launch a directory for serviced apartments in Hong Kong on both its SCMP.com domain and in select print editions.

Zed Digital client services director leaves

SINGAPORE - Zed Digital Asia-Pacific's regional client services director, Shalabh Pandey (pictured), has left the digital media agency.

Sprice.com inks partnership with Asiarooms.com to extend global reach

SINGAPORE - European travel search engine Sprice.com has inked a deal with Asiarooms.com to extend its global footprint in the Asia-Pacific region.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.