to remove filtersBMW 'Ultimate Track' by Dare
28 May 2012
Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new BMW 3 Series in the context of the company's sponsorship of London 2012.
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
An interactive film for Nike has remained top of the chart for a second week despite being shared dramatically fewer times than last week.
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the blogosphere.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
An Olympic ad from Procter & Gamble, which entered the Campaign Viral Chart in second place last week, has sprung ahead of TNT's "dramatic surprise", to take top position with 742,988 shares in the past seven days.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
