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Coca Cola "haven't looked to change anything about how we approach any aspect of our business" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager at Innocent.
A TV spot for the PepsiCo-owned tortilla chips brand Doritos, created by Abbott Mead Vickers BBDO, follows the Mariachi Doritos band as it brings Mexican fun to house parties by performing British pop classics such as Don't You Want Me by The Human League.
Coca-Cola's "enhanced water" brand Glacéau vitaminwater is using its Twitter account to give away Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games.
Innocent has been named the most 'social' brand in the latest Social Brands 100 ranking of consumer brands and their use of social media, beating Starbucks into second place.
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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