Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
An interactive film for Nike has remained top of the chart for a second week despite being shared dramatically fewer times than last week.
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Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
Panasonic is launching a digital face-painting app as part of its Olympics marketing activity, which allows users to emblazon their flag onto their social media profile to show which team they are supporting.
Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
Fujifilm, the camera brand, is embarking on its first social media push in order to encourage consumers to engage with the brand.
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
LoveFilm is introducing high definition movie streaming, which will help it to better compete in the online film rental market against Netflix and Sky's forthcoming internet service.
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
Coca Cola "haven't looked to change anything about how we approach any aspect of our business" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager at Innocent.
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling the dark side of social media, writes Nicola Clark.
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".
Times drops paywall for Jubilee weekend
31 May 2012 | by Daniel Farey-Jones
The Times and The Sunday Times will throw their websites open and make The Sunday Times app available for a free trial this Saturday and Sunday (2 June and 3 June) to celebrate the Queen's Diamond Jubilee.
CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
While all is chaos and misery for the Greeks, for the geeks all is lovely in the garden (excepting George Lucas's 'Star Wars' cash-ins).
Adap.tv launches third-party video apps hub
31 May 2012 | by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third-party video ad technologies through its own Adap.tv console.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
